Hollywood is pushing back hard against Seedance 2.0,ByteDance’s new AI video tool that can generate realistic 15-second clips from just a text prompt.
The tool quickly went viral after one user generated a video of Tom Cruise fighting Brad Pitt with only a two-line prompt. Deadpool screenwriter Rhett Reese reacted, “It’s likely over for us.”
The Motion Picture Association slammed ByteDance for “massive unauthorized use of U.S. copyrighted works” and demanded they stop distributing Seedance 2.0.
Disney and Paramount also issued cease-and-desist letters after the AI generated videos featuring Spider-Man, Darth Vader, Grogu, and other iconic characters. SAG-AFTRA called it “blatant infringement” on actors’ likenesses.
ByteDance says it’s adding safeguards to block real people and celebrities, but critics argue the viral clips have already done the damage.
Seedance 2.0 is fueling a bigger debate: AI video tools could make filmmaking faster and more accessible but also threaten creative jobs, copyright protections, and the traditional Hollywood model.
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